For startups, both intellectual property and branding are critical to success. Legal and design aspects are closely related, and must b...
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Intellectual Property and Branding for Startups: Legal and Design Best Practices, and Real-World Considerations
Part II: A Case Study of Revolution Cooking
For startups, both intellectual property and branding are critical to success. Legal and design aspects are closely related, and must be carefully coordinated when bringing a product to market. Even when companies are familiar with best practices, their approaches may collide with the reality of building a business.
In the second part of our webinar series titled “Intellectual Property and Branding for Startups: Legal and Design Best Practices, and Real World Considerations,” a seasoned entrepreneur from startup Revolution Cooking and four respected professional advisors will provide a behind-the-scenes look at the process of launching a product. The program will place a particular emphasis on the convergence of the industrial and brand design process and intellectual property considerations. Live Q&A will follow the presentation.
Thursday, June 25, 2020 1:30-2:30 PM ET
Topics will include:
Best Practices and Real-World Considerations: A Case Study. We will provide a specific behind-the-scenes look at the process of launching and bringing a product and brand to market.
Product and Brand Inception.We will highlight the origins of Revolution Cooking’s flagship product, the R180 High Speed Smart Toaster, to cover this startup’s early-stage initiatives and focus areas and discuss how these practices contributed to the development of the brand.
Building an IP Strategy and Tool Kit.We will cover legal best practices including the basic components, timing and costs related to patents and trademarks involved in the lifecycle of a typical startup—from technology and product design protection to naming to brand protection.
605 Third Ave., New York, NY 10158 Tel. 212.697.7890
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