Intellectual Property and Branding for Startups:
Legal and Design Best Practices, and Real-World Considerations

Part II: A Case Study of Revolution Cooking

For startups, both intellectual property and branding are critical to success. Legal and design aspects are closely related, and must be carefully coordinated when bringing a product to market. Even when companies are familiar with best practices, their approaches may collide with the reality of building a business.

In the second part of our webinar series titled “Intellectual Property and Branding for Startups: Legal and Design Best Practices, and Real World Considerations,” a seasoned entrepreneur from startup Revolution Cooking and four respected professional advisors will provide a behind-the-scenes look at the process of launching a product. The program will place a particular emphasis on the convergence of the industrial and brand design process and intellectual property considerations. Live Q&A will follow the presentation.

Thursday, June 25, 2020
1:30-2:30 PM ET

Topics will include:

• Best Practices and Real-World Considerations: A Case Study. We will provide a specific behind-the-scenes look at the process of launching and bringing a product and brand to market.
• Product and Brand Inception. We will highlight the origins of Revolution Cooking’s flagship product, the R180 High Speed Smart Toaster, to cover this startup’s early-stage initiatives and focus areas and discuss how these practices contributed to the development of the brand.
• Building an IP Strategy and Tool Kit. We will cover legal best practices including the basic components, timing and costs related to patents and trademarks involved in the lifecycle of a typical startup—from technology and product design protection to naming to brand protection.  

Featured Panelists:

• Tom Klaff, CEO, Revolution Cooking
• Matthew Bacon, Director, Brand Expression, Motiv Design
• Paul Metaxatos, Principal, Motiv Design
• Glenn Sundin (Moderator), Senior Director, Strategic Marketing, Motiv Design
• Bob Hunt, Shareholder, Mechanical Technologies Practice, Wolf Greenfield
• Doug Wolf, Chair, Trademark & Copyright Practice, Wolf Greenfield